Double Business Feature — S’Wich Cafe & BLVD Bistro: Both Celebrate North Shore News Readers Choice Awards!

I discovered BLVD Bistro one morning last summer when my BFF and Big Sis, Mona had spent the night and we were craving brunch. I did a Google search and they were one of the first to pop up for North Vancouver.

They provided great customer service and yummy noms. And I found out the Chef and Owner of BLVD also is the man behind the business next door, S’wich Cafe.

I went to work straight away taking photos of our brunch, the decor and featured them on my Instagram page along with local hot sauce, Jumpin’ Johnny’s. And more recently I was able to visit S’Wich Cafe with my Foodie Cohort, Mama Izumi and ordered an El Cubano, Up Your Alley and their Vegan Chilli.

Winner of North Shore News Reader's Choice Awards - BLVD Bistro Brunch
Winner of North Shore News Readers Choice Awards – BLVD Bistro Favourite Weekend Brunch & Favourite Breakfast Restaurant

I had the privilege of interviewing Chef Erik Juarez and thoroughly enjoyed our Q & A session:

M: When did you open S’wich Cafe and Blvd Bistro?

C: S’wich Cafe was opened August 1, 2011 (OMG) and BLVD BISTRO opened April 20, 2016.

M: Did you plan from the beginning to open two businesses side by side?

C: I didn’t plan on it at all! I thought I was going to live simply. Sling coffees, a few sandwiches and not do anything more in the hospitality business ever again.

BLVD Bistro's Standard Issue Benedict
BLVD Bistro’s Standard Issue Benedict

M: Where are you from? If you moved to Vancouver, why did you move here?

C: I was born and raised in North Vancouver. It is my home and always will be. I’ve moved around a bunch in my youth, Mexico, Spain, Kelowna, and the Salmon Arm.

M: What was your inspiration for your businesses?

C: Truthfully, I never meant to open a business. I was a dedicated Chef that fell into the same trap as so many others before me.

Find a decent job and work your ass off for some owners that would probably replace you tomorrow if you dropped dead. That’s what happened. I was working 16 hour days with no days off in sight for people I feel, couldn’t care less about me.

I was stressed, sick, fat and unhappy. At that time my grandmother passed away and I inherited 33 thousand dollars from a life insurance policy. The shop you know as S’wich Cafe was originally a neighbourhood coffee shop that wasn’t doing so hot.

One day the owner asked me jokingly if I wanted to buy a cafe. I said, “Yes, I DO!” So with that inheritance and some help from my Mom I bought that business (paid too much) but now I have something that is mine. A little tiny piece of a hospitality business and a chance to do it differently.

M: Did you always know that you wanted to be a chef?

C: I did not know but I was about 16 when I found out. I worked at EARLS like a lot of North Vancouver men and women have. I worked my way through the ranks, learned to communicate, learned to flirt.

Most importantly, I learned that I had a deep love for cooking, the push, the lifestyle and the art. However, somewhere in my limited experience I knew there was more art and skill to uncover.

Chef Erik Juarez
Chef Erik Juarez & his dry cured Spanish Chorizo

M: Did you always know that you wanted to be a restaurant owner?

C: I think every aspiring Chef dreams of opening his or her own place. But Ownership was never really a specific goal I had in mind.

My career has just organically led me to these places. Basically, life presents doors and pathways and I hope that by now — I have the life experience and instinct to walk through the right doors and tread down the correct paths. Trust me when I say, I haven’t always.

M: Where did you study the art of culinary?

C: I had been working for a few years in fine dining kitchens by my early 20’s. I had some amazing mentors and some horrible ones.

I remember the day I told one of my chefs that I was going to go to culinary school. He said, “Erik, you can go to school, spend 10 thousand dollars on a fancy diploma and you can hang it on the bathroom wall. The only thing it will be good for is to wipe your ass when you run out of toilet paper.”

I will never forget that. He was kinda right. I staged and worked in every kitchen I could. Every place in town with the word “Le” before the name I worked there.

I read culinary text books like novels and tried the recipes that interested me. I found my resources and my style and have evolved it over 20 years of learning. I still use my online subscription to “ Cook’s Illustrated” daily and have been collecting those magazines for 20 years.

M: What would your advice to future chefs with dreams of owning their own restaurant be?

C: RUN! RUN away fast!!! Hahaha. Joking…

I have a ton of advice. Firstly, be equal to your concept and your staff. Put in the work and do what it takes to make it mesh. There a lot of very long difficult days ahead but I promise once you’re on the other side of it… It’s worth it.

Be there for your staff, know them and care about them.

S'Wich Cafe
S’Wich Cafe’s lovely Tina helped me order from the many yummy sandwich options

Back up your weaknesses, If cooking dope food is your thing but numbers aren’t, make sure you budget and be able to afford someone that has your bottom line in mind at all times.

DM me or Follow me for more advice. Hahahahaha…

Chef Erik Juarez’s IG

M: Do you have a philosophy in life or favourite quote(s) that you would like to share with everyone?

C: I also have a bunch of them.

‘How you do one thing is how you do everything’

‘Perfection is the little things done well. Everyone else sees the big things’

My new FAVOURITE:

BE THE BEST. WORK HARD- WORK FAST-WORK CLEANLY. EVERY INGREDIENT WE USE HAS TO BE THE BEST WE CAN AFFORD.

SEASONS HAVE TO RULE THE KITCHEN. ONLY ALLOW MINIMAL MANIPULATION OF INGREDIENTS WHEN NECESSARY. ELEVATE FLAVOURS THRU UNDERSTANDING.

COOK AS IF YOU ARE EATING. WASTE IS POOR WORKMANSHIP. EXTRACTION OF FLAVOUR IS OUR ROLE IN LIFE AS COOKS.

BALANCE OF MENU IS OUR OBLIGATION TO OUR GUESTS. HEALTH IS CRUCIAL IN MENU PLANNING.

SEASONING IS A TRUE SKILL. SO TASTE, TASTE AND TASTE AGAIN. OUR GOAL IS TO BE THE BEST. SO WE MUST ACT THE BEST.

Winner of North Shore News Reader's Choice Awards - S'Wich Cafe Favourite Caterer
Winner of North Shore News Reader’s Choice Awards – S’Wich Cafe Favourite Caterer

MILESTONES

The meaning of milestones has changed for me. I used to think it was winning awards and competitions. But I couldn’t be more wrong.

Milestones for me are when employees leave you to pursue their own life goals, when great things happen to the team, and when people tell you they love a component or multiple components of your business.

One of my greatest achievements is finding a way to pay a living wage to my staff and provide meaningful benefits to my whole team. Not having to hire and retrain constantly because people feel appreciated and included. It’s built into our company’s culture of genuineness and inclusivity.

Accolades are nice, Reader’s Choice Awards, Entrepreneur of the Year Awards, recognition from our peers. It all feels amazing but I’d have to say, surviving a pandemic, coming out stronger and better has been our greatest achievement to date. I will never forget the strength it took our team to weather the storm.

I am grateful to my staff that stayed with me and came back. We have never been better and that is my greatest achievement to date.

To learn more about BLVD Bistro please visit their website and follow their Instagram as well as S’Wich Cafe’s (right next door) website and IG Page.

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