I came to know the wonderful family behind Coache Collision in 2011 when I was the Assistant Branch Manager at Hertz Car Rental. Because Hertz was ICBC’s (Insurance Corporation of British Columbia) preferred rental company, most of our business was with the body shops in North Vancouver. Out of the many shops that made reservations for their customers, they were one of my favourites.
The luxury automotive body shop specializes in Volkswagen and Audi vehicles with special certifications from both German brands. They have loyal customers that are three generations long just as the Tietze family business.
Coache Collsion was opened in 1975 by Norbert Sr. and Greti Tietze, a hard-working couple, that emigrated from Germany with a suitcase, $50, and a dream to better provide for their family by pursuing the opportunities that Canada offered.
Their longevity can be attributed to Opa and Omi Tietze’s work ethics. They didn’t cut any corners. They repaired their customer’s vehicles right from the beginning, provided German quality craftsmanship and excellent customer service. Omi worked in the office running the administrative, and front end of the shop. Opa had a Type-A personality, was a perfectionist and brought the vehicles back beautifully to pre-damaged condition. Before they opened Coache, he fixed anything with different parts that he could get his hands on.
Growing up, Opa’s son, Norbert Tietze Jr, spent a lot of time at Coache and took over the shop around 2012 – 2013 with his wife, Chantal. They originally met in Williams Lake, BC when she worked as a waitress in a Chinese Restaurant and Norbert came in for lunch. Opa had a cabin there and he spent a lot of summers in his youth fishing and hunting.
Norbert continued Opa’s tradion of German quality and perfection during his 30 to 35 years in the industry and passed these along to one of his three sons, Taylor. The grandson of Opa Tietze is an estimator. He tells me with pride that, “We’ve had many family members working [here]: my grandparents, my mom and dad, my uncle… one of my brothers has been with us, and now I’m the last of the third generation left.”
Just like his Papa before him, Taylor grew up in the body shop. One of the technicians held him as a baby shortly after he was born. He started working in 2006 as a detailer during the summers and in January 2013, he began his full-time career as an estimator. Most of what Taylor learned about estimating was on the job but he also attended courses at the Automotive Training Centre in Surrey, BC.
Sadly, on October 1st, 2019 there was a change of ownership. Norbert and Chantal Tietze sold their family business to the Raydar Collision Group, another family owned business. Opa’s grandson explains that, “My parents wouldn’t have handed over the shop to just anyone, they wanted to make sure all of Coache’s employees were taken care of after they were gone.” All of the staff remains the same as well as the name of the business, only the owners have changed.
Taylor elaborates that, Bill Davidson from the Raydar Group has shown an unmatched passion for the industry, as well … he values his employees. I’ve personally been to one of his other shops, and it’s clear that he takes every step to ensure that not only the business is successful, but the employees are successful within it. I can only see us becoming a more tight-knit team under his leadership.”